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Exploring the future of digital agriculture

Farmers capture a lot of data, and there are more ways to maximize its use. We caught up with one company not usually associated with digital ag to learn more.

Ever consider who the major players in digital agriculture are? There’s one you may not be aware of – Syngenta. The crop protection firm, in its various forms in the past, has been digging into digital farming for more than 25 years. What started as a cotton-focused tool has expanded considerably over time.

And in 2023, farmers will be hearing more about a product called CropWise. This isn’t an ad for the service, but a discussion about how digital farming is changing and what it can mean for most farmers, including those just figuring out how best to use the information they have on hand. Rod Cowman, head of digital agriculture solutions at Syngenta, discussed the challenge of turning data into knowledge, and offers some insight into the future use of these tools. Give it a listen.

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Farmers are getting their information in new ways. Farm Progress is a leader in reaching them as needed. From top magazines around the country to one of the first agriculture-focused mobile apps from Farm Futures, to the leading television presence with This Week in Agribusiness, the company covers all media for agriculture.

Comments or questions? Just send a note to willie.vogt@farmprogress.com.

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